2 research outputs found
Governance and Business Communication
The author starts exploring the field by investigating the corporate websites and blogs of the leading US companies - the paper explores the language of the corporate governance, leadership, internal and external specifics of the corporate communication. The paper argues that all companies can be classified into 4 discursive types identified by the author on the basis of the four types of social implications in their discursive rhetori
Governance and Business Communication
The author starts exploring the field by investigating the corporate websites and blogs of the leading US companies - the paper explores the language of the corporate governance, leadership, internal and external specifics of the corporate communication. The paper argues that all companies can be classified into 4 discursive types identified by the author on the basis of the four types of social implications in their discursive rhetori